Media Guidelines

The first priority of Carter BloodCare’s public relations (PR) team is to raise awareness about the frequency of blood transfusion procedures for hospital patients. There is no substitute for blood. It can only come from generous volunteer blood donors.

The PR team understands the power of media images and news stories to encourage people to take action. We agree working with you is one of the ways our story is shared and we facilitate a smooth process for you, our staff and our blood donors.

In the process of newsgathering, we ask journalists to protect the privacy of blood donors who prefer to avoid camera or interviews.

When you cover blood donation events, please adhere to the following guidelines

1. Coordinate with the PR team to alert Carter BloodCare you will be onsite at a blood drive, or one of our donation centers, or an administrative location.

2. When capturing images (photos or video) at the blood drive, please ask for the supervisor when you arrive. They will guide you in the process of obtaining what you need. (If a PR team member is present, they will assist you in this process.)

3. We require blood donors sign a photo/video consent form. Supervisors and/or their staff will coordinate with donors to obtain permission signatures; and they will arrange for you to capture the images or information you need. (If a PR team member is present, they will assist you in this process.)

4. Additionally, we do not permit photos/videos of needles being inserted or removed from the blood donors’ arms. Please help us to encourage blood donation by conceding to this process.

Easy messages to use when talking about blood donation: 

  • Each blood donation saves at least three lives.
  • More than 1100 donors are needed each day to keep blood on the shelves of hospitals in North, Central and East Texas.
  • Six hundred to 800 patients each day could require a blood transfusion (in our service area). Many of them will require more than one unit of blood or blood products, like platelets or plasma.
  • One in seven patients admitted to a hospital could receive a blood transfusion. It is one of the most frequently performed procedures in the hospital.
  • There is no substitute for blood. That means there is no substitute for blood donors.
  • Regularly scheduled blood donations ensure there is already blood on the shelves during a disaster/crisis.
  • If each eligible blood donor gave blood two or three times a year, we would seldom experience a shortage of the community blood supply.