Leadership Team
Dr. Barbara Bryant joined Carter BloodCare as CEO in 2024 after serving as Chief Medical Officer and Executive Vice President at Versiti, a national leader in blood banking and blood research.
Dr. Bryant received her undergraduate degree from the University of New Orleans and Louisiana State University Medical Center. She was a blood bank medical technologist and specialist in blood banking for 17 years before attending medical school.0 She earned her medical degree from the University of Texas Medical Branch (UTMB) where she completed a residency in Pathology. She did her fellowship training in Transfusion Medicine/Blood Banking at the National Institutes of Health (NIH).
Prior to serving as CMO and EVP at Versiti, Dr. Bryant was the Chief of the Department of Transfusion Medicine and the Center for Cellular Engineering at the NIH Clinical Center. She has previously held faculty positions at UTMB where she was Professor and Vice Chair of the Department of Pathology, Medical Director of Transfusion Medicine and Apheresis, Director of Pathology Quality Management, and Director of the Academy of Master Clinicians. Dr. Bryant also served as the Medical Director of the Walking Blood Bank Program at the Center for Polar Medical Operations in Antarctica.
Dr. Bryant is an expert in transfusion medicine and her research is widely published. She serves on several international, national and regional committees involving transfusion medicine practice, education, research, and patient blood management.
B.J. Smith’s spirit of serving others compelled him to launch a successful career in the blood banking industry.
Since 1993, he has held various management-level positions with well-respected nonprofits, focused on contributing to the health and well-being of the community.
A proud veteran of the U.S. military with a BBA and MBA, Smith currently serves as Carter BloodCare’s Chief Operating Officer, where he leads operations and multiple services for one of the largest nonprofit community blood centers in the state.
He also continues to give back to the community through leadership roles on many industry boards.
Smith excels in his position, holding great appreciation for the team members who deliver on Carter BloodCare’s mission every day.
Veronica Moore attained her Bachelor of Science in Medical Technology from Texas Woman’s University.
Following her medical technology internship at Arlington Memorial Hospital, she took a full-time position at the hospital and was promoted into a supervisory role.
Following a 10-year career as a successful entrepreneur, Moore returned to her passion for science and health care by joining Presbyterian Hospital of Denton.
Her leadership role in transfusion medicine closely acquainted her with Carter BloodCare, which she joined in 2008 as the hospital relations manager. In 2009, Moore was promoted to director of hospital relations.
She received her Master of Business Administration from TWU in 2011 and was promoted to Carter BloodCare’s vice president of organizational relations in 2020, with oversight for client relations, marketing and communications, and company culture.
Two years later, she became vice president of marketing and operations support, with executive oversight for client relations, marketing and communications, fleet and facility management, donor recruitment, regional operations, data analytics, and community outreach.
Moore has four children and one grandchild. She and her husband reside in North Texas.