{"id":3262,"date":"2021-10-15T07:50:00","date_gmt":"2021-10-15T12:50:00","guid":{"rendered":"https:\/\/www.craterbloodcar.wpengine.com\/?p=3262"},"modified":"2021-10-15T07:50:00","modified_gmt":"2021-10-15T12:50:00","slug":"donor-center-series-rosedale","status":"publish","type":"post","link":"https:\/\/www.carterbloodcare.org\/es\/2021\/10\/15\/donor-center-series-rosedale\/","title":{"rendered":"Donor Center Series: Rosedale"},"content":{"rendered":"\n

This article is part of a regular series highlighting each of Carter BloodCare\u2019s donor centers, their teams and their commitment to serving communities by fulfilling the mission to save lives by making transfusion possible.<\/em><\/em><\/p>\n\n\n\n

Delivering Great Experiences That Stick Well at the Rosedale Donor Center in Fort Worth<\/strong><\/strong><\/h2>\n\n\n\n

Expertise, education and recruitment are making the donor difference<\/em><\/strong><\/em><\/h3>\n\n\n\n

For new donors, it can all come down to the \u201cstick.\u201d<\/p>\n\n\n\n

\u201cWhat actually happens with the needle is very important,\u201d said Site Supervisor Ricky Wingham with Carter BloodCare\u2019s Rosedale Donor Center in Fort Worth. \u201cThe experience they have \u2013 that it\u2019s a really good donor experience \u2013 is one of the main things that will help people get over their fears and come back.\u201d<\/p>\n\n\n\n

Fortunately, their arms are in good hands with the Rosedale team.<\/p>\n\n\n\n

\u201cThis team is made up of mostly senior staff,\u201d said Donor Center Manager Frances Carson. \u201cThe majority have been with Carter BloodCare for over 10 years.\u201d<\/p>\n\n\n\n

\u201cI\u2019m not even the longest running employee here,\u201d said Wingham, who\u2019s worked nearly 15 years with Carter BloodCare. \u201cSo when you have a donor who\u2019s new, it helps to let them know, \u2018OK, we\u2019re going to give you this person who\u2019s been here for 10 years and they\u2019re going to take good care of you.\u2019 That makes a difference. It\u2019s a big part of customer experience.\u201d<\/p>\n\n\n\n

That level of expertise translates into great experiences for new and returning donors like James Salinas of Burleson.<\/p>\n\n\n\n

\u201cI haven\u2019t donated in a long, long time, but my wife has. She\u2019s donating now,\u201d he said as he waited in the Rosedale center\u2019s canteen area. \u201cI\u2019m afraid of needles, but I donate because we all know blood is needed all year round.\u201d<\/p>\n\n\n\n

Putting donors at ease by delivering a positive experience is a source of pride for Wingham\u2019s team, which includes Phlebotomists 2 Krystal Cervantes, Crystal Dobbins, Jose Ortega, Tawahna Renfro and Jane Williams, and Phlebotomists 1 Ruschelle Hess and Brittney Williams.<\/p>\n\n\n\n

The Rosedale location typically processes 25 to 35 donors a day, with a weekly average of more than 120 donors.<\/p>\n\n\n\n

\u201cThe past couple of weeks, it\u2019s been a little heavier than normal. The difference is, we\u2019re seeing different people; we\u2019re seeing a lot of new faces now, which is a good thing,\u201d said Wingham. \u201cThere are a lot of new donors coming in. I think they know what\u2019s going on; they\u2019ve heard the different calls and appeals to deal with our blood shortage.\u201d<\/p>\n\n\n\n

An essential part of Fort Worth\u2019s Medical District<\/strong><\/p>\n\n\n\n

The Rosedale facility is conveniently located in the world-class Medical District near downtown Fort Worth, an area also known as Near Southside. Of historical note, the current building sits on the site of Fort Worth\u2019s original Carter Blood Center<\/a>, which was chartered in 1959 through a grant by the Amon G. Carter Foundation.<\/p>\n\n\n\n

The Medical District is home to Tarrant County\u2019s major hospitals and dozens of independent clinics.<\/p>\n\n\n\n

The Near Southside neighborhood roster reads like a Who\u2019s Who of leading health care institutions, including Cook Children\u2019s Medical Center, which also has pediatric offices on the second floor of the Carter BloodCare-owned Rosedale Street building; Medical City Fort Worth; JPS Health Network\u2019s Patient Care Pavilion; Baylor Scott & White All Saints Medical Center – Fort Worth; Texas Health Harris Methodist Hospital Fort Worth and UT Southwestern\u2019s Moncrief Cancer Institute, among many others.<\/p>\n\n\n\n

\u201cWe do interact with them and we see a lot of people who work in the area. We meet people from every aspect of life here,\u201d said Wingham. \u201cA lot of times, they\u2019re donating not because of something that happened to them, but to someone they know.<\/p>\n\n\n\n

\u201cThere are sick people that need blood and other products, and the hospitals rely on us to have the products available. It\u2019s important to be part of that big cycle that helps people,\u201d he said. \u201cI don\u2019t want us to ever forget how important this side of it is.\u201d<\/p>\n\n\n\n

The center houses six donor beds for blood product collection, with four screening booths.<\/p>\n\n\n\n

Rosedale typically collects more donations of whole blood, in which one unit or pint of blood is taken for separation into its component parts later in the lab.<\/p>\n\n\n\n

However, the center holds the distinction as one of only two in Carter BloodCare\u2019s service area \u2013 the Preston Valley site in North Dallas being the other \u2013 that conducts clinical apheresis.<\/p>\n\n\n\n

Educating donors on apheresis<\/strong><\/p>\n\n\n\n

For donors who may not be familiar, apheresis is an automated process which allows them to maximize their donations for their blood types and give specific components. The apheresis instrument works by centrifugation of blood drawn from the donor. It layers the cells of the blood by weight or density and separates them from the liquid, while maintaining them in a closed circuit to prevent contamination.<\/p>\n\n\n\n

The instrument can then draw out the desired part or parts of the blood into a sterile bag for storage. Most automated donations consist of a combination of platelets, red blood cells and plasma.<\/p>\n\n\n\n

Though apheresis requires a longer time commitment \u2013 typically up to two hours \u2013 from the donor, it allows for a more generous donation of each of these components than whole blood donation would.<\/p>\n\n\n\n

\u201cOn the apheresis side, we see about eight to 10 of these donors a day, about 45 to 55 per week,\u201d said Wingham. \u201cWe once did 22 in one day and that was pretty incredible, but I\u2019d still like to see more focus on apheresis.\u201d<\/p>\n\n\n\n

Ultimately, that focus is driven by the mission to help as many people as possible.<\/p>\n\n\n\n

\u201cWe always want to be the most productive and maximize the donor potential, letting them know there are other things that are needed, not only whole blood,\u201d said Wingham. \u201cPeople who come in to give blood, they\u2019re open to listening to that, because they\u2019re really here to help.\u201d<\/p>\n\n\n\n

Ortega, who has worked with Carter BloodCare for 14 years, agreed.<\/p>\n\n\n\n

\u201cThat\u2019s something I pride myself in what I do \u2013 educating our donors, giving them direction as needed on where we can have the best results, building those donor relationships, helping them really understand what we do and how they can help in the best way they can,\u201d he said.<\/p>\n\n\n\n

Wingham added, \u201cInformation is a big part of recruiting, because recruiting and asking are two different things. If I just ask a person to do something, they may have no idea what it is and more than likely will just say no.<\/p>\n\n\n\n

\u201cBut if I\u2019m recruiting a person, then I\u2019m letting them know all the advantages, why we do it, what it\u2019s used for. In that way, I have a better chance of reaching that person and it\u2019s easier to convince them to try donating other blood products, like platelets,\u201d he said.<\/p>\n\n\n\n

In particular, platelets are vital components used primarily for treating cancer patients, those undergoing heart surgery, and people with traumatic injuries.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Unlike whole blood donations, which can be made every 56 days, platelet donations through apheresis can be performed every two weeks.<\/p>\n\n\n\n

\u201cI have two aunts and a cousin who receive platelets, so it\u2019s very important to me,\u201d said Renfro, a 14-year Carter BloodCare team member. \u201cIf donors ask me, or if they\u2019re first-time platelet donors, I tell them how important platelets are. We try to educate our donors on the importance of platelets because there are so many cancer patients and people who need them right now.\u201d<\/p>\n\n\n\n

A reason to return<\/strong><\/p>\n\n\n\n

\u201cEveryone always has a story for why they donate,\u201d said Dobbins, who has worked with Carter BloodCare for 22 years. \u201cIt might be something in their life that hit them hard or they have a relative that was impacted, but everyone has a reason for why they continue to donate.\u201d<\/p>\n\n\n\n

A friendly, welcoming environment and a cohesive, knowledgeable team of phlebotomists are influential factors in transforming first-timers into repeat donors.<\/p>\n\n\n\n

\u201cUltimately, once a person walks through that door, even if they have this great fear of needles, they\u2019ve already decided they want to challenge that fear,\u201d said Wingham. \u201cThat\u2019s a big part of why they\u2019re here in the first place.\u201d<\/p>\n\n\n\n

For Salinas, the highly experienced team at the Rosedale Donor Center made a positive difference in helping him overcome his fears.<\/p>\n\n\n\n

\u201cYou can get busy with life and kids and work and everything that\u2019s going on, even being afraid of needles, but this is important and there\u2019s a big need,\u201d he said, as he and his wife prepared to leave after their donations.<\/p>\n\n\n\n

But before they did, he had this promise to share:<\/p>\n\n\n\n

\u201cWe\u2019ll make it a habit now to keep coming back.<\/p>\n\n\n\n

\"Rosedale<\/figure><\/div>\n\n\n\n

Details:<\/strong><\/p>\n\n\n\n

Carter BloodCare
Rosedale Donor Center<\/a>
1263 W. Rosedale St., Ste. 100
Fort Worth, TX 76104
817-335-4935<\/p>\n\n\n\n

Hours of operation:
Monday \u2013 Friday      8 a.m. \u2013 5 p.m.
Saturday                  8 a.m. \u2013 2 p.m.
Sunday                    Closed<\/p>\n\n\n\n

Carter BloodCare\u2019s team at the Rosedale Donor Center in Fort Worth is ready to see you for your next lifesaving donation to help Texas patients in need. To find additional donor centers, visit <\/strong><\/em>carterbloodcare.org<\/em><\/a> or call\/text 800-366-2834 for an appointment.<\/em><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

This article is part of a regular series highlighting each of Carter BloodCare\u2019s donor centers, their teams and their commitment to serving communities by fulfilling the mission to save lives by making transfusion possible. Delivering Great Experiences That Stick Well at the Rosedale Donor Center in Fort Worth Expertise, education and recruitment are making the […]<\/p>\n","protected":false},"author":10,"featured_media":3265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donor-center"],"acf":[],"yoast_head":"\nDonor Center Series: Rosedale - Carter BloodCare (Espa\u00f1ol)<\/title>\n<meta name=\"description\" content=\"Carter BloodCare\u2019s team at the Rosedale Donor Center in Fort Worth is ready to see you for your next lifesaving donation to help Texas patients in need.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.carterbloodcare.org\/es\/2021\/10\/15\/donor-center-series-rosedale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donor Center Series: Rosedale - 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