You might have noticed a few missing characters of the alphabet when scouring social media, your local newspaper or watching TV. It is not your eyes playing tricks on you. Carter BloodCare, along with blood banking services across 22 countries joined by many of their loyal supporters and advocates, have temporarily lost their As, Bs and Os from branding, signage and other visible assets to represent the constant need for all blood types. The global campaign called #MissingType has a presence on every continent from August 15 to 21, making the week-long movement the largest unified effort at blood donation recruitment in history.
We invite every brand, individual or civic organization to join us in posting messages on social media and sharing your blood donation or recipient stories with the hashtags #MissingType and #CarterBloodCare to follow the conversation around the globe.
“Blood donation speaks one language,” said Michelle Johnson, one of Carter BloodCare’s vice presidents and the champion of bringing the campaign to the community blood center. “No matter what city, country or continent you call home, all human beings generate a blood supply that can be gifted to another, to save lives. There is no translation or substitution for the language of human blood. It cannot be manufactured. Volunteer blood donors are required around the world to help make transfusions possible.”
Since 2009, we have seen an almost 40 percent decline in new blood donors registered, so our goal is to increase the number of new blood donors by 40 percent from now through the end of the month.
All week, donors at Carter BloodCare blood drives and donation centers are invited to write their names (without As, Bs and Os) on a branded #MissingType dry-erase board, take their photo with the board, and post it on social media to join the fun with the missing letters. You can participate by posting your own photos to show off your creativity using the hashtags #MissingType and #CarterBloodCare.
For more information on the campaign or to schedule a donation, please click here.